How to Use Real Estate SEO for Lead Generation
What is real estate SEO?
Real estate SEO is the process of optimizing a real estate website for search engines in order to improve its ranking in search results. This can help real estate agents and brokers attract more leads and generate more business.
There are a number of factors that can affect a real estate website’s ranking in search results, including:
- Quality of its content
- Use of relevant keywords,
- Number and quality of backlinks.
- Speed and overall usability of the website
- Use of on-page SEO including headers, internal links and schema
Benefits of Real Estate SEO
Improved search engine ranking can lead to more leads and more business for real estate agents and brokers. Real estate SEO can help Realtors reach a wider audience and attract more qualified leads. Driving organic traffic to your website can help real estate businesses build trust and credibility with potential clients.
How to Use Real Estate SEO for Lead Generation
- Create high-quality content that is relevant to their target audience.
This content should be informative, engaging, and well-written. It should also be optimized for search engines by using relevant keywords throughout the content.
- Use relevant keywords throughout their website and content.
When choosing keywords, it is important to select keywords that are relevant to your target audience and that are searched for frequently. You can use a keyword research tool to help you find the right keywords.
- Build backlinks to their website from other high-quality websites.
Backlinks are links from other websites to your website. They are a signal to search engines that your website is authoritative and trustworthy. You can build backlinks by guest blogging, participating in forums, and submitting your website to directories.
- Optimize their website for mobile devices
With most people accessing the internet on their mobile devices, it is important to make sure that your website is optimized for mobile so that it can be easily viewed and used on smartphones and tablets.
- Use social media to promote their website and content
Social media is a great way to connect with potential clients and promote your website and content. You can use social media to share your content, answer questions, and build relationships with potential clients.
- Technically optimize your website
Technical SEO includes having a logical URL structure, implementation of strategic internal links, using proper headers, site speed, strategic titles and meta descriptions, using proper website schema and overall usability for the users.
For an exhaustive list of how to SEO your real estate website, we have found a great resource here: https://santarosa-homes.com/the-ultimate-guide-to-real-estate-seo/
Real Estate SEO Services
Real estate SEO services can help real estate agents and brokers improve their website’s ranking in search results and generate more leads. These services typically include:
- Keyword research
- On-page optimization
- Off-page optimization
- Content creation
- Social media marketing
- Schema
- Backlink outreach
- Optimization of your Google Business Profile
Real Estate Strategies You Can Use NOW
Frequently Asked Questions on Real Estate SEO by Realtors
Real estate SEO is the process of optimizing a real estate website for search engines in order to improve its ranking in search results.
Real estate SEO can help you attract more leads by improving your website’s ranking in search results. This means that when people search for real estate-related terms, your website will be more likely to appear in the search results, which will lead to more visitors and more leads.
The benefits of real estate SEO include:
*Increased website traffic
*Increased lead generation
*Increased brand awareness
*Improved credibility
*Reduced marketing costs
The cost of real estate SEO varies depending on the size and complexity of your website, the competition in your market, and the services that you need. However, most real estate SEO services start at around $500 per month and range well into multiple thousands per month. We recomend staying away from anyone offering “cheap SEO”.
The time it takes to see results from real estate SEO varies depending on a number of factors, including the competition in your market, the quality of your website, and the services that you use. However, most real estate agents and brokers start to see results within 6-12 months.
The challenges of SEO for real estate agents include:
*The ever-changing nature of search engine algorithms
*The need to create high-quality content that is relevant to target keywords
*How to go about building high-quality backlinks to your website
*The need to monitor and track progress
It is possible to do real estate SEO yourself, but it does take a large investment in time learning all aspects, keeping up with the everchanging Google algorithm and the technical acumen to implement. Many Realtors choose to outsource their SEO to a professional for those reasons, but it is possible to implement real estate SEO yourself.
Whether or not you should hire an expert to do SEO for your real estate website depends on a number of factors, including your budget, your level of knowledge and experience, and your goals.
If you are new to SEO, or if you do not have the time or resources to do it yourself, then hiring an expert is a wise investment.
An SEO expert can help you improve your website’s ranking in search engine results pages (SERPs), which can lead to more leads and business.
However, if you are familiar with SEO and you have the time and resources to do it yourself, then you may be able to save money by doing it yourself.
Use the right SEO tools
There are many tools that SEO experts use to evaluate and implement search engine optimization. Although you will find many free SEO tools, the most powerful SEO tools can get very expensive.
Some SEO tools are for very specific purposes, such as technical website audits and some are more of a Swiss Army Knife of tools that serve multiple purposes. Some commonly used SEO tools include:
- SEMrush
- SEMrush is a paid tool that provides a variety of SEO features, including keyword research, backlink analysis, and site audits.
- Google Search Console
- Google Search Console is a free tool that helps you monitor and improve your website’s performance in Google Search. You can use Google Search Console to track your website’s ranking in Google Search, check for errors, and submit sitemaps.
- Ahrefs
- Ahrefs is another paid tool that provides a variety of SEO features, including keyword research, backlink analysis, and site audits.
- Screaming Frog
- Screaming Frog scans your website and provides valuable technical information that applies to your SEO. They have a free version if your website has under 500 pages.
- Google Analytics
- Analytics helps you track website traffic and analyze your website’s performance. You can use Google Analytics to track the number of visitors to your website, the pages they visit, and where they are coming from.
- Moz
- Moz provides a variety of SEO features, including keyword research, backlink analysis, and site audits. You can use Moz to research keywords, find backlinks to your website, and audit your website for SEO errors.
- Yoast
- Yoast is a popular WordPress plugin that provides a variety of SEO functions to assist with on-page SEO. Yoast is available in free and paid versions.
You can review a definitive list of SEO tools here!
Conclusion
Real estate SEO can generate more online leads but must be implemented properly. There are many factors in ranking on Google and all of them must be taken into consideration. If you don’t have the time or the technical acumen to attempt to implement SEO for yourself, it may make sense to hire a professional.